Monday, February 21, 2011

Planned Obsolescence 1959 Volkswagen mocked it in a now-legendary advertising campaign. While acknowledging the widespread use of planned obsolescence among automobile manufacturers, Volkswagen pitched itself as an alternative.

"We do not believe in planned obsolescence," the ads suggested. "We don't change a car for the sake of change."

Go, Volkswagen!

No comments:

Post a Comment